40 Reasons
Why you need to call us ?
FIRST ,
THE CASH FLOW CHALLENGE .
ARE YOU AVOIDING CALLS FROM CREDITORS ?
– Payouts are fixed and collections are always behind schedule . So you have take an overdraft from bank and even that’s falling short .What’s next ?
WANT TO GET OUT OF BANK DEBTS ?
– It’s a trap . More turnover . Higher exposure . More investment. Shortfall in collection.Delay in payments.Pressure on sales team. Attrition of sales resource. Drop in sales . More cash flow problems.
DISTRIBUTORS DELAYING PAYMENTS ?
– Ask yourself why he pays on time to some manufacturers on time and delays payment to others .
PROFITS NOT TRANSLATING INTO SURPLUS CASH IN HAND ?
Nevertheless you are still making profits.But only on books.Where’s you monies going ?
UNABLE TO INCREASE PRODUCT PRICE FOR FEAR OF LOOSING MARKET SHARE ?
Each time, you pushed for a price hike,your sales dropped . Input cost has increased but the market refuses to accept a price hike.
Summing up.
YOU ARE NOT A BRAND YET.
NEXT ,
THE PEOPLE & TALENT CHALLENGE .
DON’T KNOW HOW TO RECRUIT RIGHT TALENT?
WORRIED ABOUT EMPLOYEES LEAVING FOR COMPETITORS?
DON’T HAVE TRACK OF SALES TEAM’S PERFORMANCE ?
AFRAID OF SACKING INEFFICIENT EMPLOYEES IN FEAR OF NOT BEING ABLE TO FIND REPLACEMENT ?
WHEN WAS THE SALES PITCH OF THE BACK END AND FRONTLINE SALES TEAM LAST UPDATED ? HAVE A TRAINER ?
THIRD ,
THE DEADLY TRAP .
RECRUITING SALES STAFF THROUGH DISTRIBUTOR & EMPLOYEE REFERENCE ?
– You are trapped.
DON’T HAVE A SECONDARY RETAIL SALES TEAM ?
– Sales will stagnate.
DON’T HAVE A BACKEND VOICE PROCESS FOR ORDER BOOKING ?
– Sales shall drop by 30%.
DON’T HAVE DISPUTE RESOLUTION MECHANISM FOR THE CHANNEL ?
– Sales will drop by 20 %.
DON’T HAVE SALES TEAM TRACKING SOFTWARE ?
– Sales will drop by 15%.
FOURTH .
THE SUPPLY CHAIN ISSUES.
UNABLE TO MANAGE SUPPLY CHAIN ?
SOME PRODUCTS SELLING , OTHERS NOT ?
DO YOU HAVE A STOCK MANAGEMENT SOFTWARE ?
IS THERE A MONTHLY PRODUCTION PLAN BASED ON SCIENTIFIC SALES PROJECTION MATRIX ?
FIFTH ,
WHAT’S YOUR REAL MARKET POTENTIAL AND WHY IS THE COMPANY SMALLER THAN IT’S POTENTIAL ?
DISTRIBUTOR SELLING TO FEWER RETAILERS IN LARGER AREA. DON’T HAVE A ZONING ?
AFRAID OF EXPANDING INTO NEW AREAS ?DON’T KNOW WHICH MARKET TO TAP &HOW ?
LOOSING ORDERS DUE TO DUE TO ABSENCE OF INVENTORY KNOWLEDGE OF BUYERS?
LOOSING ORDERS DUE TO MISMATCH BETWEEN ORDERS BOOKED BY SALES TEAM & AVAILABLE STOCK ?
CAN’T DEAL WITH DELIVERY REFUSAL BY RETAILERS ON PREBOOKED ORDERS ?
MORE ORDERS ON PAPER , LESSER DESPATCHES FROM WAREHOUSE ?
DISTRIBUTORS SALES STAGNATING?
SIXTH ,
DO YOU KNOW THAT RETAILERS ARE YOUR TRUE BRAND CHAMPIONS WHILE YOU HAVE BEEN PAMPERING DISTRIBUTORS ?
NO DIRECT ACCESS TO RETAILERS ?
– Ask yourself, who sells the cadbury bar to your kid, the distributor or retailer ?
NO BRAND VISIBILITY AT RETAIL LEVEL ?
– Have you ever gone searching for a product which you saw on TV but don’t know which store stocks it ?And what is the difference between and product and a brand ?
LOW CONSUMER RECALL OF THE BRAND ?
– You are the owner , founder of an invisible product or the visible brand ?
RETAILER SALES INCENTIVE SCHEME ARE CORNERED BY THE DISTRIBUTOR ?
– You have never established relationship with the retailers who sell your products to the consumers. The distributors are taking advantage of this gap.
NO VERIFIED & STRUCTURED DATA AVAILABLE OF THE RETAILERS SELLING YOUR PRODUCT ?
– You have saved on secondary sales expenses . You have sold your products only to distributors.You thought you made profits. But you never updated the list of retailers selling your products . And now
WHEN DID YOU LAST SEND A TEXT MESSAGE TO THE RETAILERS WISHING HIM ON HIS BIRTHDAY ?
– Have you wished your neighbour on his birthday ? And your relative ? But how come you have forgotten the retailer’s birthday ?After all, the outcome of the retailer’s effort is our pay-cheque.
SUMMING UP
YOU ARE A MANUFACTURER & SUPPLIER .
NOT A BRAND .
SEVENTH,
THINGS YOU MAY NOT HAVE YET TO TRANSFORM INTO A LARGE CORPORATE .
WORKING 12 HOURS 6 DAYS A WEEK & STILL UNABLE TO MANAGE YOUR BUSINESS ?
– Because you are trapped in the role of “Owner Manager”.
YOU DON’T HAVE A CUTTING EDGE AND HIGHLY COMPETITIVE PROFESSIONAL MANAGEMENT ?
-You are saving money on salaries of good professionals while wasting lot more money by managing yourself. Penny wise pound foolish ?
DO YOU HAVE AN HUMAN RESOURCE DEPARTMENT , SOMEONE TO MANAGE THE HUMAN CAPITAL ?
– Good professionals cannot be managed by trusted but inefficient and less capable resources.
DO YOU HAVE AN IT SUPPORT SYSTEM ?
Without sales automation & supply chain management software you are loosing more monies than you saving from buying those software.
DO YOU HAVE A SALES TRAINER ?
– Without an effective sales trainer you have don’t have a sales team but a bunch of postmen and delivery boys.
DO YOU HAVE A PRACTICAL DAY TO DAY BUSINESS MANAGEMENT COACH TO TAKE THE PROMOTER’S TO THE NEXT LEVEL ?
– You have only worked for your own company.A super manager.Expert in finance,technology,manufacturing,production,recruitment,supply chain and foremost you know all of Sales and Marketing. Are you sure you are as much talented.If indeed you are , why has your company not been able to push beyond the boundaries of an MSME ?
DO YOU HAVE SOMEONE CAPABLE TO IMPLEMENT YOUR VISION ?
– You need a professional Top management CORE TEAM which works according to a BUSINESS PLAN.
Summing up
YOU DON’T HAVE A BUSINESS PLAN.
DO YOU ?
